a. Project Definition
RESEARCH - At this stage, the Design Site
team confers with the client to define initial needs and goals:
the purpose and image that should be communicated, the target
audience, and the desired site functionality.
SCOPING - Our team then devises a strategic
plan of approach, including budgets, timelines, and technical
b. Strategy and Planning
CONCEPT DEVELOPMENT - Working with the client
and graphic design team, the web team explores concepts for
visual style and refines the primary message.
SITE STRUCTURE - We also create a page flow
model at this time to establish the functionality and relationship
of the pages.
c. Visual Design
USER INTERFACE - Three possible interface
treatments are presented for the client to choose from. The
selected prototype is then refined, incorporating client comments,
and a final design approved.
PAGE LAYOUT - With the interface design
established, we begin the process of implementing the desired
look-and-feel across all the different page styles in the
HTML/FLASH CODING - When the graphic design
and text content is complete, the web production team incorporates
it into page layouts and builds the site.
INTERNAL TESTING - A live beta version of
the site is posted and tested internally. This allows us to
discover and eradicate any bugs.
e. Polish & Launch
CROSS-PLATFORM QA - Once the client signs
off on the beta version, a final QA pass is performed on all
common hardware and software platforms, to assure that the
site functions as intended.
UPLOAD TO SERVER - The final step is to
post the new site to a web server.